{"id":27,"date":"2021-11-02T17:30:14","date_gmt":"2021-11-02T17:30:14","guid":{"rendered":"https:\/\/saff.beauty\/en\/?page_id=27"},"modified":"2024-10-09T17:45:37","modified_gmt":"2024-10-09T14:45:37","slug":"brand-story","status":"publish","type":"page","link":"https:\/\/saff.beauty\/en\/brand-story\/","title":{"rendered":"Brand Story"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1644400664183{padding-top: 60px !important;padding-bottom: 60px !important;}&#8221; el_class=&#8221;about-us-intro&#8221;][vc_column offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_custom_heading text=&#8221;Together towards an ethical and sustainable future, in the name of beauty and with respect to nature!&#8221; font_container=&#8221;tag:h1|font_size:26|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeInDown&#8221; css=&#8221;.vc_custom_1644485751207{margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;block-columns&#8221;][vc_column css=&#8221;.vc_custom_1687200805125{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_hidden-xs&#8221;][vc_raw_html]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[\/vc_raw_html][\/vc_column][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; disable_element=&#8221;yes&#8221; el_class=&#8221;block-columns&#8221;][vc_column el_class=&#8221;image-column&#8221; css=&#8221;.vc_custom_1646315911724{background-image: url(https:\/\/saff.beauty\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/saffgarden-bg.jpg?id=265) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlby1wbGF5LWJ1dHRvbiUyMiUzRSUwQSUzQ2RpdiUyMGNsYXNzJTNEJTIydmlkZW8tcGxheS1idXR0b24tb24lMjIlM0UlM0MlMkZkaXYlM0UlMEElNUJ2aWRlb19saWdodGJveF95b3V0dWJlJTIwdmlkZW9faWQlM0QlMjJJYVZjbGdmT3RKayUyMiUyMHdpZHRoJTNEJTIyNzQwJTIyJTIwaGVpZ2h0JTNEJTIyNDE2JTIyJTIwYW5jaG9yJTNEJTIyaHR0cHMlM0ElMkYlMkZzYWZmLmJlYXV0eSUyRmVuJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkZzaXRlcyUyRjIlMkYyMDIxJTJGMTElMkZwbGF5LnBuZyUyMiU1RCUwQSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;block-columns&#8221; css=&#8221;.vc_custom_1644398839781{background-color: #fffaf7 !important;}&#8221;][vc_column el_class=&#8221;text-column&#8221; offset=&#8221;vc_col-md-6 vc_col-xs-12&#8243;][vc_custom_heading text=&#8221;INSPIRED BY FLOWERS&#8221; font_container=&#8221;tag:h3|font_size:20|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeInDown&#8221; css=&#8221;.vc_custom_1644486316166{margin-top: 45px !important;margin-bottom: 25px !important;}&#8221;][vc_column_text css_animation=&#8221;fadeInLeft&#8221; css=&#8221;.vc_custom_1644485791715{padding-bottom: 25px !important;}&#8221;]Devoted to studying them for a decade, Saff transforms the amazing vitality and blossoming energy of flowers in its products. Plants endure and survive the rough natural environment and draw all the energy they have accumulated for a long time, exploding the most powerful energy of their life cycle the moment they come into full bloom. And the most special one, with a thousand-year history and legendary power, is the saffron flower. Every autumn, the beautiful crimson crocuses, filled with fiery red flames, cover the lands of Saff Garden like a carpet.[\/vc_column_text][\/vc_column][vc_column el_class=&#8221;image-column&#8221; offset=&#8221;vc_col-md-6 vc_col-xs-12&#8243; css=&#8221;.vc_custom_1646315985069{background-image: url(https:\/\/saff.beauty\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/brand-flowers-bg.jpg?id=341) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;block-columns&#8221; css=&#8221;.vc_custom_1644400200094{background-color: #fffaf7 !important;}&#8221;][vc_column el_class=&#8221;text-column col-md-push-6 col-lg-push-6&#8243; offset=&#8221;vc_col-md-6 vc_col-xs-12&#8243;][vc_custom_heading text=&#8221;\u0415NERGIZED BY THE NATURE&#8221; font_container=&#8221;tag:h3|font_size:20|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeInDown&#8221; css=&#8221;.vc_custom_1644486343903{margin-top: 45px !important;margin-bottom: 25px !important;}&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1644485819814{padding-bottom: 25px !important;}&#8221;]For years Saff is studying the optimum natural conditions, choosing the sunny southern slopes of Stara Planina, for healthy and beautiful saffron crocuses to blossom. Focused on their hidden energy in the name of beauty, uniting luxury and sustainability, as the core of future development.<\/p>\n<p>The Saff Garden is where the mythical saffron crocuses are born, and Saff captures their power through innovative biotechnology to unleash their potential in skincare with astonishing effectiveness.[\/vc_column_text][\/vc_column][vc_column el_class=&#8221;image-column col-md-pull-6 col-lg-pull-6&#8243; offset=&#8221;vc_col-md-6 vc_col-xs-12&#8243; css=&#8221;.vc_custom_1646315996344{background-image: url(https:\/\/saff.beauty\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/brand-energy-bg.jpg?id=342) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;block-columns&#8221; css=&#8221;.vc_custom_1644398839781{background-color: #fffaf7 !important;}&#8221;][vc_column el_class=&#8221;text-column&#8221; offset=&#8221;vc_col-md-6 vc_col-xs-12&#8243;][vc_custom_heading text=&#8221;BASED ON SCIENCE&#8221; font_container=&#8221;tag:h3|font_size:20|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeInDown&#8221; css=&#8221;.vc_custom_1644486349411{margin-top: 45px !important;margin-bottom: 25px !important;}&#8221;][vc_column_text css_animation=&#8221;fadeInLeft&#8221; css=&#8221;.vc_custom_1644485841466{padding-bottom: 25px !important;}&#8221;]The future of beauty is closely linked to innovative and green formulas, based on this Saff managed to perfectly combine the might of biotechnology, the latest discoveries in the longevity of the skin, the unique formulation &#8220;know-how&#8221; and the rare and valuable raw material, in order for bold science and daring innovation that awakens and transforms the skin to be born.[\/vc_column_text][\/vc_column][vc_column el_class=&#8221;image-column&#8221; offset=&#8221;vc_col-md-6 vc_col-xs-12&#8243; css=&#8221;.vc_custom_1646316009924{background-image: url(https:\/\/saff.beauty\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/brand-science-bg.jpg?id=343) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1644406385804{padding-top: 60px !important;padding-bottom: 60px !important;}&#8221; el_id=&#8221;bees&#8221;][vc_column offset=&#8221;vc_col-md-offset-1 vc_col-md-10&#8243;][vc_custom_heading text=&#8221;Four main directions guide the commitment of Saff, in whose heart is the conservation of the most valuable beings on the planet \u2013 bees!&#8221; font_container=&#8221;tag:h2|font_size:26|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeInDown&#8221; css=&#8221;.vc_custom_1644485863196{margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1644403896491{padding-bottom: 100px !important;}&#8221;][vc_column]<div id=\"lvca-carousel-6ae74dacc31f7\" class=\"lvca-carousel lvca-container\" data-settings='{\"arrows\":\"\",\"dots\":\"true\",\"autoplay\":\"true\",\"autoplay_speed\":\"6000\",\"animation_speed\":\"1500\",\"pause_on_hover\":\"true\",\"display_columns\":\"3\",\"scroll_columns\":\"3\",\"gutter\":10,\"tablet_display_columns\":\"2\",\"tablet_scroll_columns\":\"2\",\"tablet_gutter\":10,\"tablet_width\":\"800\",\"mobile_display_columns\":\"1\",\"mobile_scroll_columns\":\"1\",\"mobile_gutter\":10,\"mobile_width\":\"480\"}'><div class=\"lvca-carousel-item\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-344\" src=\"https:\/\/saff.beauty\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/bees-01.jpg\" alt=\"\" width=\"500\" height=\"410\" srcset=\"https:\/\/saff.beauty\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/bees-01.jpg 900w, https:\/\/saff.beauty\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/bees-01-300x246.jpg 300w, https:\/\/saff.beauty\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/bees-01-768x630.jpg 768w, https:\/\/saff.beauty\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/bees-01-500x410.jpg 500w, https:\/\/saff.beauty\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/bees-01-800x656.jpg 800w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/strong><\/p>\n<p><strong>PROTECTING BEES<\/strong><\/p>\n<p>Our lives depend on the survival of bees! Tireless workers are the most numerous groups of pollinators in ecosystems associated with flowering plants. We are committed to actively participating in solving the problem caused by the negative trend of bee extinction by supporting the development of smart technologies, innovative solutions and joining the \u201cAdopt a hive\u201d initiative by Pollenity.<\/div><!-- .lvca-carousel-item --><div class=\"lvca-carousel-item\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-345\" src=\"https:\/\/saff.beauty\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/bees-02.jpg\" alt=\"\" width=\"500\" height=\"410\" srcset=\"https:\/\/saff.beauty\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/bees-02.jpg 900w, https:\/\/saff.beauty\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/bees-02-300x246.jpg 300w, https:\/\/saff.beauty\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/bees-02-768x630.jpg 768w, https:\/\/saff.beauty\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/bees-02-500x410.jpg 500w, https:\/\/saff.beauty\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/bees-02-800x656.jpg 800w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/strong><\/p>\n<p><strong>INCREASE OF BEE FAMILIES<\/strong><\/p>\n<p>When the crocuses bloom in autumn, the bees collect pollen and produce honey for their own needs. Every year we are committed to increase the number of bee families in Saff Garden in order to contribute to their conservation in Bulgaria, better pollination of flowers and last but not least we believe that we are creating a positive social impact.<\/div><!-- .lvca-carousel-item --><div class=\"lvca-carousel-item\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-346\" src=\"https:\/\/saff.beauty\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/bees-03.jpg\" alt=\"\" width=\"500\" height=\"410\" srcset=\"https:\/\/saff.beauty\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/bees-03.jpg 900w, https:\/\/saff.beauty\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/bees-03-300x246.jpg 300w, https:\/\/saff.beauty\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/bees-03-768x630.jpg 768w, https:\/\/saff.beauty\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/bees-03-500x410.jpg 500w, https:\/\/saff.beauty\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/bees-03-800x656.jpg 800w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/strong><\/p>\n<p><strong>SUPPORT FOR BEEKEEPERS<\/strong><\/p>\n<p>In the name of beauty, we are committed to passing on the unique heritage of bees to future generations. We support beekeepers around the world by welcoming the use of technologies that monitor the health status of bees and their productivity. In this way the bees are kept in a sustainable way and have produced quality honey.<\/div><!-- .lvca-carousel-item --><\/div><!-- .lvca-carousel -->\n        <style type=\"text\/css\">\n            #lvca-carousel-6ae74dacc31f7.lvca-carousel .lvca-carousel-item {\n                padding: 10px;\n            }\n\n            @media screen and (max-width: 800) {\n                #lvca-carousel-6ae74dacc31f7.lvca-carousel .lvca-carousel-item {\n                    padding: 10px;\n                }\n            }\n\n            @media screen and (max-width: 480) {\n                #lvca-carousel-6ae74dacc31f7.lvca-carousel .lvca-carousel-item {\n                    padding: 10px;\n                }\n            }\n        <\/style>\n\n        [\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;block-columns&#8221; css=&#8221;.vc_custom_1644406493991{background-color: #fffaf7 !important;}&#8221; el_id=&#8221;climate&#8221;][vc_column el_class=&#8221;image-column col-md-push-6 col-lg-push-6&#8243; offset=&#8221;vc_col-md-6 vc_col-xs-12&#8243; css=&#8221;.vc_custom_1728485136353{background-image: url(https:\/\/saff.beauty\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/brand-planet-bees-bg.jpg?id=885) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column][vc_column el_class=&#8221;text-column col-md-pull-6 col-lg-pull-6&#8243; offset=&#8221;vc_col-md-6 vc_col-xs-12&#8243;][vc_custom_heading text=&#8221;WE ARE ACTING FOR THE CLIMATE AND REDUCING OUR FOOTPRINT&#8221; font_container=&#8221;tag:h3|font_size:20|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeInDown&#8221; css=&#8221;.vc_custom_1644486355811{margin-top: 45px !important;margin-bottom: 25px !important;}&#8221;][vc_column_text css_animation=&#8221;fadeInLeft&#8221; css=&#8221;.vc_custom_1644486051169{padding-bottom: 25px !important;}&#8221;]To preserve biodiversity, the wonders of nature and ourselves, we plant a honey tree for each order made.<\/p>\n<p>By the end of 2022, we are committed to calculating and compensating for 100% of the carbon emissions from transporting orders in order to achieve a zero footprint on our planet.[\/vc_column_text][vc_custom_heading text=&#8221;SUSTAINABILITY AND INNOVATIONS&#8221; font_container=&#8221;tag:h3|font_size:20|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeInDown&#8221; css=&#8221;.vc_custom_1644486359866{margin-top: 45px !important;margin-bottom: 25px !important;}&#8221;][vc_column_text css_animation=&#8221;fadeInLeft&#8221; css=&#8221;.vc_custom_1644486071077{padding-bottom: 25px !important;}&#8221;]In order to reduce the carbon footprint on the planet, we create innovative and green formulas in more sustainable packaging options, without compromising on their quality and efficiency.[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1644406234871{padding-top: 70px !important;padding-bottom: 90px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-offset-0 vc_col-md-3 vc_col-sm-offset-3 vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_single_image image=&#8221;712&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle_2&#8243; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1699627451558{padding-top: 25px !important;padding-bottom: 25px !important;}&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_col-md-offset-0 vc_col-md-9 vc_col-sm-offset-2&#8243;][vc_custom_heading text=&#8221;ABOUT THE FOUNDER OF SAFF&#8221; font_container=&#8221;tag:h3|font_size:20|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeInDown&#8221; css=&#8221;.vc_custom_1644486088513{margin-bottom: 25px !important;}&#8221;][vc_column_text css_animation=&#8221;fadeInRight&#8221;]There is a path that turns dreams into reality. The path chosen by the founder of the brand Desi Chikova. And inherited land plays a key role in the emergence of the company with a main focus on growing organic saffron crocus.<\/p>\n<p>Her desire for closeness to nature puts the conservation at the heart of Saff&#8217;s goals. This commitment is guided by the obligation to conserve biodiversity and to innovate with confidence for a well-laid foundation, with heart and thought for the future.<\/p>\n<p>Her admiration for flowers marks the beginning of many years of daily work, the ability to mobilize, even in difficult times and a great self-discipline to follow the planned path and turn a beautiful idea into a mission. A mission that brings harmony from skin to soul. Mission beauty.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1646294974464{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #fffaf7 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;AWARDS &amp; ACHIEVEMENTS&#8221; font_container=&#8221;tag:h3|font_size:20|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeInDown&#8221; css=&#8221;.vc_custom_1646295519488{margin-bottom: 25px !important;}&#8221;]<div id=\"lvca-carousel-6ae74dacc3500\" class=\"lvca-carousel lvca-container\" data-settings='{\"arrows\":\"\",\"dots\":\"true\",\"autoplay\":\"true\",\"autoplay_speed\":\"6000\",\"animation_speed\":\"1500\",\"pause_on_hover\":\"true\",\"display_columns\":\"2\",\"scroll_columns\":\"2\",\"gutter\":20,\"tablet_display_columns\":\"2\",\"tablet_scroll_columns\":\"2\",\"tablet_gutter\":10,\"tablet_width\":\"800\",\"mobile_display_columns\":\"1\",\"mobile_scroll_columns\":\"1\",\"mobile_gutter\":10,\"mobile_width\":\"480\"}'><div class=\"lvca-carousel-item\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-336\" style=\"width: 150px;height: 150px\" src=\"https:\/\/saff.beauty\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/beauty-shortlist-awards2022.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/saff.beauty\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/beauty-shortlist-awards2022.png 150w, https:\/\/saff.beauty\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/beauty-shortlist-awards2022-100x100.png 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/strong><\/p>\n<p><strong>DISTINCTION IN THE\u00a0BEAUTY SHORTLIST AWARDS 2022<\/strong><\/p>\n<p>Saff with a new distinction. We are pleased to share that the HydraLIFT Eye Complex was commented in the Beauty shortlist AWARDS 2022. The good news doesn&#8217;t stop there, Saff with second prestige! The powerful, velvety texture of Cellular Night Regeneration Cream was commented in the Beauty shortlist AWARDS 2022.<\/div><!-- .lvca-carousel-item --><div class=\"lvca-carousel-item\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-208844 alignnone\" style=\"width: 231px;height: 150px\" src=\"https:\/\/saff.beauty\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/excellence-in-innovation-en.png\" alt=\"\" width=\"231\" height=\"150\" \/><\/strong><\/p>\n<p><strong>INNOVATIVE COMPANY OF THE YEAR 2019<\/strong><\/p>\n<p>In 2019 we participated in the fifteenth anniversary edition of the national competition \u201cInnovative Company of the Year\u201d under the patronage of the President of the Republic of Bulgaria \u2013 Mr. Rumen Radev. The competition is a symbol of high quality and originality of innovation, with an impact on the national and global market. We are very happy to be honored for the creation of the Saffron &amp; Rose cosmetic line, produced with saffron crocus and rose oil.<\/div><!-- .lvca-carousel-item --><\/div><!-- .lvca-carousel -->\n        <style type=\"text\/css\">\n            #lvca-carousel-6ae74dacc3500.lvca-carousel .lvca-carousel-item {\n                padding: 20px;\n            }\n\n            @media screen and (max-width: 800) {\n                #lvca-carousel-6ae74dacc3500.lvca-carousel .lvca-carousel-item {\n                    padding: 10px;\n                }\n            }\n\n            @media screen and (max-width: 480) {\n                #lvca-carousel-6ae74dacc3500.lvca-carousel .lvca-carousel-item {\n                    padding: 10px;\n                }\n            }\n        <\/style>\n\n        [\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1644400664183{padding-top: 60px !important;padding-bottom: 60px !important;}&#8221; el_class=&#8221;about-us-intro&#8221;][vc_column offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_custom_heading text=&#8221;Together towards an ethical and sustainable future, in the name of beauty and with respect to nature!&#8221; font_container=&#8221;tag:h1|font_size:26|text_align:center&#8221;&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-27","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Story | Saff International<\/title>\n<meta name=\"description\" content=\"Devoted to studying them for a decade, Saff transforms the amazing vitality and blossoming energy 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